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Youtube is a platform used by vloggers who creates content wherein millions of people can watch. Some of the reason YouTubers vlog is because it is their passion and a way for them to express their knowledge and concerns. Moreover, it has become a way to entertain the viewers. In addition, YouTube has become an avenue for vloggers to gain income through advertisement and promotion of products while businesses use this as a marketing strategy.
YouTube affects its users both the viewers and the vloggers. YouTube serves as a guideline to some and help them understand the things happening around them. Moreover, YouTubers also helps boost the confidence of the youth for it makes them feel good about themselves and they find them relatable. However, YouTube also affects the viewers negatively in a way that there are contents that displays violence and daring contents that is not suitable for children who are allowed by their parents to use YouTube. With that being said, YouTubers are influential thus making them responsible of whatever they will upload online for it will affect not only their viewers but themselves too.
People generally prefers to show things that makes them loved and entertaining to those who are watching them. However, some YouTubers also uses YouTube to tell their viewers about their mental health and how YouTube affects them.
Vlogging is physically and mentally tiring for the YouTubers for they have a lot to consider like subscriber count, views, content and the quality. Subscriber count is a necessity in YouTube if you want to succeed and earn and in order to gain many subscribers and increased in views, creators are to make content that will not only capture the viewers attention but will also standout from others since there is an increase in competition due to larger numbers of vloggers using YouTube. Moreover, YouTubers are to consider the lighting, quality of their camera and audio. Their stress does not only end when they finished filming for they sometimes overthink if their newly uploaded video did not get views as high as their previous one (Blackery, 2018).
Whatever YouTubers may choose to project online and though it may be fragmented but despite all of these, it may still reveal a part or parts of who they are as an individual (Premuzic, 2015).
In addition, knowing the background of their platform YouTube, the nature of their work which is vlogging, how YouTubers affects their viewers thus making them influential, the struggles they face and the weigh of their workload may help the researchers have a better understanding of the factors that may affect their personality online and offline and how it may differ or related.
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