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Executive Summary
The main objective of this final report is to prepare an IT strategic plan for Perisher Blue Pty Limited. Australias biggest and most popular ski resort Perisher Blue was established in 1995, which provides alpine runs, cross-country skiing, valley and bowl skiing, snowboarding classes, snowboard equipment, clothing, jewelry (Hearne, 2009). However, this paper will consider the purpose of IS strategy, advance knowledge sharing process internal, and external business objectives.
The next part of this report is considering the literature review to demonstrate the indicators of the major applications of management information system and e-commerce issues. In addition, this IT strategic plan concentrates on the critical success factors, environmental aspects, business process flowchart and so on. This report also suggests about applications system, data processing, store, technology infrastructure, and IT management process of Perisher Blue. At last, this IT strategic plan provides an IT action plan, which concentrates on issues and problems deliberating from the strategy, implementation schedule, and outsourcing.
Introduction
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Topic: IT strategic plan of Perisher Blue Pty Limited;
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Problem statement: Perisher Blue Pty Limited has already integrated Information technology, but due to expanding nature of its workload and the necessity to integrate with the mother group, it will need to have an IT Strategic Plan.
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To address the problem: To organize the paper, this report will address the purpose for IS strategy, a summary of business strategy, Business Process and Information Requirements, Recommendation, and IT action plan. In this way, this report has been deliberated keeping its keen attention to the background problem.
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Thesis statement: Nowadays information technology changes the work behavior of the managers and the traditional management work. The knowledge-sharing process and networking in every possible arena make Perisher Blue gain the economic scale of advantages.
Purpose for IS Strategy
According to Perisher Blue (2010), Perisher Blues IT strategic plan will significantly help the companys customers to ease up their access to its villages like Perisher Valley, Smiggin Holes, Mount Blue Cow, Guthega, Piper, Rocky Knob, Blue Calf, and other services such as the Skitube alpine railway and ski slopes. The proposed IS infrastructure would raise the number of visitation levels, keep the number of visits at usual rates even in unfavorable weather circumstances, and ensure the latest technological support to the visitors who are coming to the villages.
The IT strategic plan will help the company to get a long-standing structural design for the overture of systems and technological assets, which would assist better access to its wide-ranging amusement activities such as PlayStation Slopestyle Park, Coca-Cola Leichhardt Park, Columbia Fun Club, Bazils, Dinis Sports Bar, Snow Gums, Jax Bar, Char Grill, etc. The IS strategys purpose is to contrive and merge all the facilities (for example, resorts, villages, amusement parks, bars, and other facilities) of Perisher Blue Pty altogether in a single IT platform in order to meet all the technological needs of the customers and ensure their highest possible convenience through the introduction of the latest IS architectures.
This plan symbolizes the integration of thoughts and needs for a comprehensive corporate view of how to handle the IT assets of the company; the strategic plan has different purposes for Perisher Blue starting from integration of IT in its organisational-structure by which the basic business is carried out to the accumulation of IT in the services that it offers. The designation of the IS plan will assist the company to the attainment of the corporate aims such as ensuring a strong, safe and long lasting IS architecture in position which assists suitable and foremost edging performance, and appreciates productive departments to formulate perfect utilization of existing and growing technologies.
Although Perisher already have e-commerce sites, the improvement of those sites would denote that the consumers could purchase and book its services in advance in single click remaining at their residence; this would ensure that they are feeling convenient and are satisfied about Perishers IT services thus contributing to sales- as customers will find it more effortless and economical. However, it has to be noted that the idea is to bringing altogether all the services and products offered by Perisher in a single IT platform. Although it possesses e-commerce sites, all of those are in a scattered position offering single services individually.
This means that if its entire products and services list is brought under one roof, then the customers can select their preferred villages, tours, bars, programs, etc. more easily; they do not have to look for different things in different places. Besides of that, when a customer would log on in the site, he/she can come to know about all the services its offers looking for one; this means that the e-commerce site could also act as a promotional tool.
According to ComOps (2010), more recently, Perisher has chosen ComOps, one of the foremost Australasian suppliers of corporate software products and services as part of an incorporated resort wide risk-management program; the company would introduce the ComOps Salvus protection and occurrence management reporting software in its system by substituting its existing manual Excel spreadsheet based system for reporting safety incidents. The web-based solution will include dashboards for real time reporting, analysis and management of worker safety and procedures; Salvus will computerize the management of job-related health, security, and possibility information certifying that the company remains acquiescent with the most recent laws upsetting the industries.
Overview/summary of business strategy
The overview/summary of the business strategy will mainly focus on the current business strategy of Perisher Blue. However, this company would like to review its business strategy for more advancement in its operational system and eliminating inefficiencies to make a fully integrated, visitor-focused organisation by adopting IT strategic plan.
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Perisher Blue encourage the adoption of innovative technologies and approaches to their use;
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Experience of Perisher Blue is the key asset of the company because visitor of the company impressed by observing the experience they have with regard to the ease of access throughout the business plants;
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Perisher Blue knows IT infrastructure should design to accommodate planned visitation stages, be able to do so under adverse conditions, and be of a standard, which complement the first-class services in the village and on the mountain;
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The CEO believed that instead skiers and snowboarders should be able to glide through the lines whilst their location as well as access privileges are automatically determined.
However, the following points broadly analysis the internal and external Analysis of business objectives, SWOT analysis and critical success factors of Perisher Blue.
Internal/External Analysis of Business Objectives
The vision of Perisher Blue is to be Australias greatest four-season destination mountain resort, offering outstanding facilities, based on ecologically sustainable improvement principles (Perisher Blue, 2010). As a result, this IT strategic plan intends to study on the improvement phases of information technology to examine the strategy of Perisher Blue along with the possible initiatives for further development. Another objectives are re-examine present IT environment, develop IT solution leadership for Perisher Blue, advance communication plan, boost quality assurance method, and concentrate on escalating the capability and efficiency of IT solutions.
SWOT Analysis of Perisher Blue Pty
Strengths
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Perisher Blue is the southern hemispheres leading ski resort providers offering a wide range of facilities to the customers;
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According to Perisher (2010), its Ski-Slope Master Plan got the 2001 Royal Australian Planning Institutes National Award for Planning Excellence (ecological designation and preservation) for its exceptional and responsive planning; it also has experienced and efficient employees to implement the IT strategy for the future development of the company;
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By the next few months, the company is becoming more skilled in terms of technology as it has chosen ComOps (prominent supplier of software products and services) as part of an incorporated resort wide risk-management program; the company would introduce the ComOps Salvus protection and occurrence management reporting software in its system increasing its technological expertise;
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Regardless of the global financial downturn, the number of skiers were normal because at that time the company offered many entertaining programs at fairly reasonable prices;
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Perisher blue also has a very strong financial potential to contend with a number of other ski resort providers around the globe;
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It has the potential of attaining the skiers for a long time. Therefore, it has many loyal customers and it has websites, which also helps it extends and familiarize its activities all over the world.
Weaknesses
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Goldsmith (2010) stated that Perishers resorts charges higher prices than those in Europe, North-America and Japan; according to that survey, Perishers 5-hours drive from Sydney charges A$105 for 1-day lift pass, compared to A$100 in Canada, A$70 in Switzerland and A$65 in France; the Japanese ski resorts charge $63 and $49 respectively whilst New Zealands resorts charge only $68;
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Comparably higher prices mean that in global context, Perisher would be a weaker participant, as foreign tourists would find it more economical to visit the competitors resorts other than Perishers (Sutton, et al., 2010);
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The travellers often try to keep away from the killer inter resort crosses for snow boarders.
Opportunities
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Calif (2010) argued that Perisher has employed BlueCoat® ProxySG® device and ProxyClient software from the technology-leader in Application Delivery Networking
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