Category: Digital Marketing

Introduction Digital marketing refers to a marketing strategy that involves the promotion of products or services online. Numerous online venues are available for online advertising including the social media, email marketing, short messages (SMS), and videos as illustrated in the following image. Image 1: Different online advertising platforms The invention of the Internet has enabled…

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations. The projections show that about…

Taylor St. Baristas: Estimating Current Situation Estimation of the current situation is a vital step for understanding the online marketplace and finding ways to use social networks for marketing purposes. Taylor St. Baristas is a chain of coffee shops. As for now, it is a network of nine shops located all over London and one…

As 2009 progressed we saw Digital Marketing outstrip traditional approaches to marketing. Why has Digital Marketing grown? Digital marketing is an advertising strategy where brands are marketed using digital Medias such as the internet, televisions, and phones. However, digital marketing becomes interactive if the customers are able to communicate with the sellers through a platform…

Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global market that contacts billions of…

Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to this innovation, the utilization of…

The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced (Chaffey and Smith, 2017). The first stage involves recognizing the need for a purchase, and it is entirely based on the buyers wishes. For example, constant image advertisements for cars or the latest news…

Sears image creation using social media Sears has been around for over 100 years. Its recent launch of social media and product placement campaign aims at appealing to a young market aged between 10 and 17 years just before they get back to school. To achieve this, Sears has collaborated with celebrities who are dominant…

Abstract Over the decades of its existence, McDonalds has been demonstrating quite impressive success. Due to its smart use of marketing, particularly, branding, pricing, and product diversification, the company has achieved notable success. However, in the realm of the digital market, the marketing approach had to be changed drastically. The emergence of the pandemic ha…

Table of Contents Introduction Synthesis of Knowledge Conclusions References Introduction Marketing plays a role of paramount importance in the formation of business performance, which explains the increased interest in this subject matter within the contemporary body of academic knowledge. In the wake of Industry 4.0, an emphasis is laid on digital marketing as an emerging…