Category: Ethnocentrism

Abstract The purpose of this study is to enquire the influence of ethnocentrism on customers purchase intention towards foreign products that moderated by social media. Much attention is given for foreign customers because there are many issues that multinational corporations have to consider to get the benefits from foreign customers. The paper looks at recent…

Ethnocentrism alludes to the wide conviction within the social predominance of one’s ethnicity and, more regularly, abnormally tall respect for one’s possess racial, social, social gather. This procedure of utilizing one’s possess community as identical to all other social orders is named ethnocentrism (Samovar et AL, and Dom Nwachukwu). Numerous scholastics have characterized ethnocentrism (Cushner…

When people talk about COO, they always cant get rid of the word – Ethnocentrism. This situation has affected in developed and developing countries. And it can affect the Product Countries Image and product evaluation. Indeed, according to the empirical studies, it seems that CET has a negative effect to the PCI. The term ethnocentrism,…

Within culture there are two ways to look at other culture something called ethnocentrism and other cultural relativism. Ethnocentrism refers to judging another ethnic cultural group or individuals by the values and standards of ones own culture. William Graham Sumner first encountered this term in his book entitled Folkways. Ethnocentric individuals judge other groups concerned…

Studies have also linked the concept of ethnic identity with ethnocentrism and prejudice. While ethnocentrism is defined as a feeling of hostility towards out-groups, prejudice is a feeling of hostility toward a specific out-group (Adorno, Frenkel-Brunswik, Levinson, & Sanford, 1950). The term ethnocentrism was first popularised by Sumner (1906), which argued that there is a…

Sociologist William Graham Sumner (1906) coined the term ethnocentrism to refer to the tendency to assume that ones own culture and way of life represent the norm or are superior to all others. (Richard T. Schaefer – Sociology_ A Brief Introduction-McGraw-Hill Humanities Social Sciences Languages (2012)) Ethnocentrism is a major factor in the divisions among…

Consumer ethnocentrism (Shimp and Sharma, 1987) refers to the tendency on how customers or individuals perceive foreign-made products and domestically produced products, whereby some are highly ethnocentric and others are non-ethnocentric . Ethnocentric individuals believe that buying products from abroad results into adeverse economic effects such as decline in economic activities, decline in domestic employment…