Category: Generation Y

According to Jean M. Twenge, PhD, author of, Generation, Millennials have been described as a more self-centered, thin-skinned, and lazy generation than any before. Twenge uses data derived from extensive research to give an overall view of Millennials and how they compare to other generations. She found that Millennials, who she defines as those born…

Throughout generations, technology has been changing and causing lasting effects on the human mind. As technology advances, many debate as to whether future generations will be less intelligent. While it is true that new technology has rewired our brains and led to shorter attention spans, the Millennial generation is not the dumbest generation, as Mark…

Last year, many millennials seemed to be planning near-term exits from their employers. But, after 12 months of political and social upheaval, those ambitions have been tempered, according to Deloitte Globals sixth annual Millennial Survey. Young professionals now indicate theyre less likely to leave the security of their jobs, more concerned about uncertainty arising from…

1. Analyzing the business decision or problem. Generation Y or the Millennial Generation exerts a peculiar fascination on both managers and academics. In what has become common parlance, members of Generation Y are called Digital Natives, rather than Digital Immigrants. They are the first generation to have spent their entire lives in the digital environment;…

1.0 Introduction This research discusses about the behavioral factors that lead to spending and savings among generation Y. As we are moving forward to the millennium era, the cost of spending is getting higher with todays Malaysia economic trend is just in a moderate par, but our young generation still have high buying power if…

Nowadays, most of the workforce in Malaysia is dominated by Generation Y. Generation Y is those born between the early 1980s and the late 1990s (Sharkawi, Syed Mohd, & Roslin, 2016). They are also known as Millennial and have unique characteristics that make them different from the generation before. This generation is raised up in…

1. Abstract For organizations to grow and flourish, managing the right talent for the right job is necessary. Talent management includes acquiring, maintaining, planning, and retaining employees. Among these dimensions, retaining of employees in generation Y is difficult. So, to overcome this issue, certain strategies should be made. These strategies will help organizations to retain…

In 1996 Ambler and Barrow were the first to discuss how organizations can apply marketing techniques to human resources management and they introduced Employer Branding by defining it as the set up of practical, economical, and psychological advantages that is established by the company and provided to the business (Ambler & Barrow, 1996). Later on,…