Category: Instagram

  • Instagram Micro-celebrity Impact on Young Adults Buying Behavior

    Social media is a fast-growing marketing tool. Social media as a marketing tool to enhance our ability to collaborate, share and take collective action outside the traditional institutional and organizational framework. Nowadays, many companies tend to attract and communicate with consumers by using social media. Social media is largely considered an effective mechanism to help…

  • Human Behavior and Social Networks: Twitter and Instagram as Case Studies

    Human behavior describes the way in which human beings act and interact; and it is influenced by several factors including genetic makeup and sociocultural factors. The influence of technology, especially social media on human life has brought about tremendous changes in human behavior. These changes cut across several areas of human interaction, affecting the way…