Category: International Marketing

Abstract The paper examines the various strategies used in global marketing. The paper starts with introduction then outlines the Porters five forces model in industry competition and the effects of the barriers in global marketing. Then the paper examines the differences that exist among local, national, international and global product giving examples of each. The…

Table of Contents Introduction Advertising Message Pricing Decisions Prospective Development of the Market Conclusion References Introduction The proposed initiative, the Brazilian market entry of a U.S. manufacturer of disposable diapers, requires particular attention due to the differences in conditions of the two locations. The conflicting views regarding the use of an original advertising message and…

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is then trying its best to…

Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds on which it lays its other structures.…

Yogurtland strategy Yogurtland is a chain of cafes and restaurants where people can buy frozen yogurt. Yogurtland operates in the United States of America mostly; however, it has several international branches which are a part of global franchise. The major features of the brand are self-service and a big number of different tastes. Yogurtland plans…

Table of Contents Globalization Brasil Foods China The entry mode The merger The compete in the global market References Globalization Globalization transforms the world into a single global market for goods and services, erases all types of borders between consumers and producers. All existing companies compete on the international market a priori, in connection with…

In the 21st century, due to the undeniable globalization processes, it seems normal when companies become international and open their filial not just in other countries but also in distant regions. The economic stimulus for this internationalization is endless: they vary from diversification of markets to incentives for the local employment rates. Meanwhile, Rolls-Royce Motor…

Gurau and Ranchhod in the article International green marketing: A comparative study of British and Romanian firms, written in 2005 discussed that the most basic idea in green marketing is to promote ones product or operation, so that ones consumers will know that the company and its products are environmentally sustainable. Not only does the…

Expanding a company to the international market results in increased employment and healthy financial development. For example, Impact Confections Company can diversify its products by selling them outside the USA. Impact Confections Company is a candy-producing organization established in 1981 in Janesville, Wisconsin city, U.S. (Helton, 2019). Warhead candies are sold solely in the United…

Table of Contents Introduction Market Segmentation Integrated Marketing Communications Target Market and Consumer Profile Differentiation and Positioning Recommendations Conclusion Reference List Introduction Furbo Dog Nanny is an artificial intelligence-based service which helps pet owners to facilitate the process of caring for their animals. Officially manufactured by an American start-up referred to as Tomofun, the former…