Category: McDonaldization of Society

The increasing influence of the phenomenon known as McDonaldization is evident in our daily lives. First introduced by George Ritzer (book ‘The McDonaldization of Society’) McDonaldization is defined as the process by which the principles of the fast food restaurant (McDonalds) are coming to dominate more and more sectors of American society as well as…

The prosperity and the significant increase of fast food chains is now a correspondingly commonplace trend that symbolize the society we live in today. Society as a whole is propelled by concerns for heightened rationality, speed, and efficiency that we are able to witness in terms of the way the universally recognized fast food chain…

Forever 21 has been one of the largest fast-fashion companies within the last decade. Recently, the company has announced its decision to file for bankruptcy to resolve financial difficulties that have affected the company for some time now. The enactment of bankruptcy for this organization could provide a clean slate for the company. According to…

The Rise and Challenges of Uber: A Case Study in McDonaldization Uber is a massive company that was launched in 2012 and has changed the way people travel by car. Uber is a modern day alternative to taxi cabs that lets you request car service through an app on your phone. Uber is different than…

Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, a process called localization. -Margaret Rouse, A Firm Step. Internationalization is the growing tendency of corporations to operate across national boundaries. -Alex Wilson, Tackling Bigger Markets. Internationalizing firms tend to start…

Internationalizing firms tend to start their expansion into culturally close countries before expanding further. The establishment of a firm is always carried out with a stable growth in mind. This thought process is the impetus for any hardworking and focused team. Businesses are quite linear in terms of their operation, the cost incurred has to…

The increasing influence of the phenomenon known as McDonaldization is evident in our daily lives. First introduced by George Ritzer (book ‘The McDonaldization of Society’) McDonaldization is defined as the process by which the principles of the fast food restaurant (McDonalds) are coming to dominate more and more sectors of American society as well as…

The prosperity and the significant increase of fast food chains is now a correspondingly commonplace trend that symbolize the society we live in today. Society as a whole is propelled by concerns for heightened rationality, speed, and efficiency that we are able to witness in terms of the way the universally recognized fast food chain…

Forever 21 has been one of the largest fast-fashion companies within the last decade. Recently, the company has announced its decision to file for bankruptcy to resolve financial difficulties that have affected the company for some time now. The enactment of bankruptcy for this organization could provide a clean slate for the company. According to…

The Rise and Challenges of Uber: A Case Study in McDonaldization Uber is a massive company that was launched in 2012 and has changed the way people travel by car. Uber is a modern day alternative to taxi cabs that lets you request car service through an app on your phone. Uber is different than…